Into The Light: Designing a header interaction that "turns the lights on"

Into The Light is a strategic creative agency working with consumer goods brands including Mr Kipling, Mars, and Cafe Direct. Working at tda!, on a project with our partner agency, I was lead designer and originated the core concept of animated"light" - a header interaction. I also animated the logo pre-loader. The site was designed and developed by the tda! team, with me leading design direction.