Happy Egg Co.: Translating a brand & packaging into a digital experience
Happy Egg Co. is a UK free-range egg brand built around hen welfare and farm transparency. Working at tda!, I took an existing brand and packaging system and translated it into a digital experience - designing illustrations to extend the brand's sun-and-farm visual world onto the website, and building a postcode finder to help customers locate stockists. The layout balances playful, illustration-led storytelling with functional content like nutrition information and recipes. The site was built by a separate development team from my designs.
LIVE SITE
Client
Happy Egg Co
DELIVERABLES
Website design
Year
2024
Role
Lead designer
THE CHALLENGE
Happy Egg Co.'s brand and packaging already existed, but it needed to come alive online — translating a physical, shelf-based identity into a digital experience without losing the warmth and personality of the original. I designed the website's UX/UI around the existing brand system, creating illustrations to extend its sun-and-farm visual language into digital-only moments the packaging never had to handle — page transitions, supporting graphics, and a more playful tone throughout. I also designed a postcode finder, helping customers quickly locate where to buy Happy Eggs near them.