Support for women with endometriosis
EndoMe is the first brand in the world created specifically for women living with endometriosis. Endometriosis affects 1 in 10 women, yet remains one of the most under-researched and misunderstood conditions. While there is currently no known cure, growing medical evidence shows that diet and targeted supplementation can help reduce inflammation and ease symptoms. EndoMe’s founders wanted to build a trustworthy, evidence-based brand: their supplements are developed in collaboration with dietitians specialising in endometriosis, as well as medical professionals. Their mission is to offer women reliable, science-supported support in an area where clear guidance is often lacking.
Client
EndoMe
DELIVERABLES
Branding Beand guidelines Packaging Design
Year
2023
Role
Band designer, packaging designer
THE BRIEF
I partnered with EndoMe to create their visual identity from the ground up — including the logo, brand direction, and packaging design for the first two products. The aesthetic needed to communicate trust, sensitivity, and scientific credibility, while still feeling modern and empowering. The client also wanted to subtly incorporate the yellow endometriosis awareness colour and the ribbon symbol into the brand. They were open to different interpretations, so my role was to explore how these elements could be integrated in a way that felt modern, meaningful, and aligned with a wellness-focused brand, without falling into clichés or overly medical symbolism.
THE RESULT
I coordinated with the client and the laboratory responsible for producing the supplement to ensure all artwork met their technical, regulatory, and print-ready requirements. One of the key challenges was the extremely small size of the supplement jar. To maintain legibility while meeting regulatory text requirements, I selected a narrow typeface and optimised the layout to fit all essential information without compromising clarity.
